Storytelling | Illustration | Symbolism
I illustrate the dreams of your brand to reach the hearts of your clients with a captivating story.
Designer and Illustrator
Independent Brand Project
Graphic Design | Branding | Illustration
Rationale
Objective: Design a brand identity, graphic standards and applications by completing a self-initiated design project to meet professional development goals.
About my Project: For this project, I developed a brand identity that authentically represents my experience as both a designer and content creator. The choice of using my long-standing internet alias "Darkpelos" and creating the mascot "Peludinho" reflects my commitment to maintaining authenticity while establishing a professional presence. By incorporating playful elements like the mascot illustrations for different content categories, the brand successfully balances professionalism with approachability, making it relatable to the target audience of content creators.
Logo Proportions
Sketches
Brand Standards
Stationary
Professional Visual Identity
Illustration | Graphic Design | Branding
Applications
Rationale
Objective: Through a close look into the objectives after the program is finished and with the type of design career preferred, define the core concepts and messages needed to communicate a design for a professional visual identity.
About my Project: My personal brand identity combines storytelling through illustration, symbolic design, and authentic expression. Using turquoise and purple, I've created a visual system that balances playfulness with professionalism. The brand features carefully edited typography, illustration styles, and symbols to showcase my narrative-driven design approach. The logo includes a self-portrait with headphones and beret, reflecting my approachable artistic style, while the pencil-integrated 'T' in Stefan emphasizes my illustration focus.
Drawing inspiration from my diverse influences in cartoons, gaming, and vintage design, I've crafted a visual language that combines playful illustration with meaningful symbolism. My brand identity reflects my commitment to creating engaging narratives through visual design, emphasizing my unique ability to tell stories through illustration and symbolic elements. The core of my personal brand centers on transforming complex ideas into accessible, visually compelling stories that resonate with audiences while maintaining authenticity and creative integrity.
Sketch - Speedpaint
Variations
Candy Box
Experiential Design | Graphic Design | Crafting
Sketches
Rationale
Objective: In a lottery choice of un-marked candy, snack or beverage, explore the sensory experience and express it in spray paint and paper cutting, while including a 3-letter word in suitable typography.
About my Project: For this project, I chose to focus on capturing the nostalgic experience of bubble gum through a dynamic, three-dimensional design. By transitioning from my initial concept of "SAD" to "POP," I was able to transform a potentially limiting emotional response into a playful celebration of childhood memories. The resulting piece effectively combines technical skills in paper cutting and spray painting with conceptual depth, creating a visual representation of a bubble gum bubble that resonates with both personal experience and universal appeal.
Process
Luminous Object
Fabrication | 3D Modeling | Form and Function
Rationale
Objective: Design, Document, and Fabricate a small Luminous Object, while exploring the relationship between Narrative, Form, Materiality, and Value— from concept to fabrication.
About my Project: In developing this luminous object, I aimed to create more than just a functional light source - I wanted to craft a meaningful piece that embodies both personal symbolism and practical design principles. The hexagonal form, inspired by traditional oil lamps, serves as a perfect vessel for incorporating the intricate laser-cut designs of Led Zeppelin's imagery and the Hermit figure. The innovative use of magnetic charging and portable power functionality demonstrates my commitment to combining thoughtful user experience with symbolic storytelling.
Final Poster
Process
Cause Marketing Campaign
Illustration | Graphic Design | Branding
Rationale
Objective: Design a marketing communications campaign to inform, promote awareness and inspire action for a social problem in a multicultural society.
About my Project: The campaign addresses the sensitive topic of child abuse through a powerful visual metaphor using teddy bears - universally recognized symbols of childhood innocence and comfort. By depicting three distinct forms of abuse (physical, mental, and sexual) through damaged teddy bears, we create an emotionally resonant message that communicates the severity of abuse without being overly graphic or traumatizing. The color-coded approach (green, blue, and purple) helps viewers quickly identify different forms of abuse while maintaining a cohesive campaign identity. The consistent call to action "Love shouldn't hurt. Stop the cycle" emphasizes both the emotional impact and the urgent need for intervention.
